Tesco Birthday Cake Sandwiches

Tesco has just launched a limited‑edition Birthday Cake Sandwich, spinning dessert flavors into the meal deal arena

🎂 What is it?

A sandwich made with soft brioche‑style bread, filled with cream cheese icing, sprinkles, and a layer of strawberry jam—designed to evoke a Victoria sponge cake vibe with a birthday cake twist

🛒 Availability & Pricing

Available in 1,000 Tesco stores across the UK.

Limited time only—just four weeks from launch

Priced at £3 solo, or included in Tesco’s meal deal as:

£4 standard

£3.60 with a Clubcard discount

🗣 Public Reaction

The sandwich has gone viral on social media, drawing polarised views:

Some praise its novelty: Tesco staff called it “b***** amazing” and others said “It’s sooo good”

Others called it weird or off‑putting—tweets label it “disgusting” or question why cake is mixed into a sandwich

One user on Reddit framed it in the broader context of Asian dessert sandwiches, noting UK versions often miss the sweetness and texture that make Asian "sandos" memorable

❓ Should You Try It?

If you're curious about quirky food trends, the idea of eating cake‑like flavours in sandwich form might be intriguing.

But if sweet, frosting‑style fillings don't appeal to you in a sandwich, this might be one to skip.

It's more novelty than mainstream—a short burst of curiosity or skepticism depending on your taste.

✅ Quick Summary

Feature Details

Type Cream‑and‑jam filled brioche sandwich

Flavours Birthday cake style (jam, icing, sprinkles)

Price (single) £3

Meal Deal Price £4 or £3.60 with Clubcard

Duration 4 weeks only

Stores ~1,000 Tesco branches across UK

🧁 In Context

This sandwich continues a recent trend in UK supermarkets to test bold, dessert‑inspired variations (e.g. M&S's strawberries & cream sandwich). Tesco is trialing more experimental items in its meal deal range, from doughnuts to even ham‑egg‑and‑chips sandwiches

Want to know more about similar releases, nutritional info, or where exactly it’s stocked near you? I’d be happy to dig further!